{"id":156,"date":"2023-12-11T19:34:11","date_gmt":"2023-12-11T19:34:11","guid":{"rendered":"https:\/\/microsaas.art\/blog\/?p=156"},"modified":"2023-12-11T19:34:11","modified_gmt":"2023-12-11T19:34:11","slug":"niche","status":"publish","type":"post","link":"https:\/\/microsaas.art\/blog\/niche\/","title":{"rendered":"What is Niche?"},"content":{"rendered":"\n

I will answer the questions \ud83d\udc49 What is niche marketing? what does niche mean? what is a niche market product? Best lead generation niches?<\/p>\n\n\n\n\n\n\n\n

Niche is crucial for you if you have a micro SaaS<\/a> product. After answering the following questions, you will understand why it is so important.<\/p>\n\n\n\n

What Does Niche Mean?<\/h2>\n\n\n\n

A niche meaning is a small compartment carved into the wall. Another meaning is a narrower area\/category within the general. I give the following examples for better understanding.<\/p>\n\n\n\n

A car is general. But the wheel of the car is a niche. Because it is a narrower area, we can make it even narrower. The rim of a car is a narrower niche. Because it is a narrower category than the wheel. So a niche is a narrower area within a general area.<\/p>\n\n\n\n

What is Niche Marketing?<\/h3>\n\n\n\n

Niche marketing<\/strong> is a method that reduces the sectors in the general category to an even narrower category under certain conditions. The biggest problem with general categories is that they have a very large audience.<\/p>\n\n\n\n

Since I like to use idioms and proverbs, I want to explain them with an idiom. General categories are like looking for a needle in a haystack<\/strong><\/em>. Because the haystack is very big<\/strong>, it is very difficult to find<\/strong>. In the same way, if you search for “car<\/em>” on Google. 11.080.000.000.000 results<\/strong> come up. But if we search in a narrower area, that is, in a more niche area, for example, when we search for “car rims<\/em>“, 1.090.000.000.000 results<\/strong> come out. The narrower you make it, the more you will be discovered.<\/p>\n\n\n\n

Now let’s narrow it down one more word. In the search for “car wheel rims<\/em>,” we dropped to 200.000.000 results<\/strong>. If you reduce this to 100.000<\/strong>, it will be easier for your products to be seen.<\/p>\n\n\n\n

What is A Niche Business?<\/h3>\n\n\n\n

A niche business is to establish a business in sectors that solve people’s needs in a narrower area. Let’s go from the car example. If you make a web venture that buys and sells cars, you need to discover yourself among 11 billion people<\/strong>. But while writing this article, I came up with a business idea. If you make and sell stickers for car wheel rims, your discovery rate will increase because this is a narrow area. There is a sector called “wheel sticker<\/em>“. But when you search for a wheel sticker, they should discover you among “111.000.000<\/em>“. This becomes very difficult. You should increase the number of words to be discovered with fewer results. This is called a long-tail keyword<\/strong>.<\/p>\n\n\n\n

If you choose a sector and reduce it to a narrower area, you will do niche business. For example, the medical sector is very wide. If you make a psychologist site, it becomes more niche. But if you make psychologists of psychologists, you come to a very niche area. This plays a huge role in discovering your target audience and also paves the way for you to find your income model.<\/p>\n\n\n\n

What is a Niche Market Product?<\/h3>\n\n\n\n

Niche businesses<\/strong> are the name given to that sector. The products made in that sector are also called SaaS niches.<\/p>\n\n\n\n

Best Lead Generation Niches?<\/h3>\n\n\n\n

The niches where you can collect the best leads are creating a blue ocean in a red ocean<\/em><\/strong>. If you are looking for a highly interactive niche, create a blue ocean in a very general area, especially in an area with many competitors. For example, there is a blogging site. WordPress, Blogger, Medium\u2026<\/strong> It’s incredibly competitive. This area is a complete red ocean. But let me give an example that creates a blue ocean in this red ocean. SuperBlog.Ai<\/a> is making a blue ocean as an SEO-oriented and fast blog<\/strong>. Right now SuperBlog is earning $5K MRR<\/strong>.<\/p>\n\n\n\n

You can differentiate by creating a blue ocean in a red ocean on note-taking in a completely different way. Look at the categories of products posted on ProductHunt for the best ones. Technology, finance, website building, blogging, note taking, real estate, e-commerce, health, law, education\u2026<\/em><\/p>\n\n\n\n

I will write more articles on MicroSaaS. You can subscribe to my newsletter for free<\/strong><\/a> to be informed about new articles. Thank you for reading this far.<\/p>\n","protected":false},"excerpt":{"rendered":"

I will answer the questions \ud83d\udc49 What is niche marketing? what does niche mean? what is a niche market product? 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