{"id":320,"date":"2024-11-02T23:34:18","date_gmt":"2024-11-02T23:34:18","guid":{"rendered":"https:\/\/microsaas.art\/blog\/?p=320"},"modified":"2024-11-02T23:34:19","modified_gmt":"2024-11-02T23:34:19","slug":"how-to-win-back-a-lost-member","status":"publish","type":"post","link":"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/","title":{"rendered":"How to Win Back a Lost Member?"},"content":{"rendered":"\n<p>Let&#8217;s imagine you have a micro SaaS product. You have members in a freemium model. But your members stop interacting over time. They leave you. You don&#8217;t know why and you have no idea how to bring them back. What would you do?<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>When you face such situations, you must first define the problem comprehensively. I actually, wrote the problem while I was telling you.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cMy members who are members of my Micro SaaS product in the freemium model lose their activity after a while.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>What do you want? Actually, you are saying that too. Find out why and learn how to bring it back.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Win Back?<\/h2>\n\n\n\n<p>It&#8217;s very simple. First, go ask why and ask what can happen to bring it back. That&#8217;s it. That&#8217;s the easiest way. The important thing here is detection. How will you detect it?<\/p>\n\n\n\n<p>Create a column in your member record and name it \u201clog-in date\u201d. Every time someone logs in, update that day&#8217;s date to this login date. This way you can identify who logged in last and when!<\/p>\n\n\n\n<p>You can also look at the dates and list those who haven&#8217;t logged in for 30 days. Or if you want a more professional process, then automate the whole process.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If he hasn&#8217;t logged in for 14 days, send him something interesting.<\/li>\n\n\n\n<li>If he hasn&#8217;t logged in for 30 days, send him an email saying, \u201cWe miss you.\u201d<\/li>\n\n\n\n<li>In 60 days, do something that will interest him again. Etc etc&#8230;<\/li>\n<\/ul>\n\n\n\n<p>Instead of saying we miss you, you can also ask why. By the way, some people don&#8217;t like cold emails. If you want a higher return rate, send an email yourself. Manually. Approach like a human being. Be yourself. (Win back campaign)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s imagine you have a micro SaaS product. You have members in a freemium model. But your members stop interacting over time.<\/p>\n","protected":false},"author":1,"featured_media":321,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[134,130,132,25,131,133],"class_list":["post-320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-issues","tag-freemium-business-model","tag-freemium-model","tag-how-to-win-back","tag-micro-saas","tag-win-back","tag-win-back-campaign"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Win Back a Lost Member? - MicroSaaS Art<\/title>\n<meta name=\"description\" content=\"Let&#039;s imagine you have a micro SaaS product. You have members in a freemium model. But your members stop interacting over time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Win Back a Lost Member?\" \/>\n<meta property=\"og:description\" content=\"Let&#039;s imagine you have a micro SaaS product. You have members in a freemium model. But your members stop interacting over time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/\" \/>\n<meta property=\"og:site_name\" content=\"MicroSaaS Art\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-02T23:34:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-02T23:34:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/microsaas.art\/blog\/wp-content\/uploads\/2024\/11\/how-to-win-back-a-lost-member.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ugur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Win Back a Lost Member?\" \/>\n<meta name=\"twitter:description\" content=\"Let&#039;s imagine you have a micro SaaS product. You have members in a freemium model. But your members stop interacting over time.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/microsaas.art\/blog\/wp-content\/uploads\/2024\/11\/how-to-win-back-a-lost-member.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ugur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/\"},\"author\":{\"name\":\"ugur\",\"@id\":\"https:\/\/microsaas.art\/blog\/#\/schema\/person\/9eb9ea58458a3dc0406379fb6a81c80b\"},\"headline\":\"How to Win Back a Lost Member?\",\"datePublished\":\"2024-11-02T23:34:18+00:00\",\"dateModified\":\"2024-11-02T23:34:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/\"},\"wordCount\":293,\"publisher\":{\"@id\":\"https:\/\/microsaas.art\/blog\/#\/schema\/person\/9eb9ea58458a3dc0406379fb6a81c80b\"},\"image\":{\"@id\":\"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/microsaas.art\/blog\/wp-content\/uploads\/2024\/11\/how-to-win-back-a-lost-member.jpg\",\"keywords\":[\"freemium business model\",\"freemium model\",\"how to win back\",\"micro saas\",\"win back\",\"win back campaign\"],\"articleSection\":[\"Technical Issues\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/\",\"url\":\"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/\",\"name\":\"How to Win Back a Lost Member? - MicroSaaS Art\",\"isPartOf\":{\"@id\":\"https:\/\/microsaas.art\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/microsaas.art\/blog\/wp-content\/uploads\/2024\/11\/how-to-win-back-a-lost-member.jpg\",\"datePublished\":\"2024-11-02T23:34:18+00:00\",\"dateModified\":\"2024-11-02T23:34:19+00:00\",\"description\":\"Let's imagine you have a micro SaaS product. You have members in a freemium model. But your members stop interacting over time.\",\"breadcrumb\":{\"@id\":\"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/#primaryimage\",\"url\":\"https:\/\/microsaas.art\/blog\/wp-content\/uploads\/2024\/11\/how-to-win-back-a-lost-member.jpg\",\"contentUrl\":\"https:\/\/microsaas.art\/blog\/wp-content\/uploads\/2024\/11\/how-to-win-back-a-lost-member.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/microsaas.art\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Win Back a Lost Member?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/microsaas.art\/blog\/#website\",\"url\":\"https:\/\/microsaas.art\/blog\/\",\"name\":\"MicroSaaS Art\",\"description\":\"Learn about Micro-SaaS in depth!\",\"publisher\":{\"@id\":\"https:\/\/microsaas.art\/blog\/#\/schema\/person\/9eb9ea58458a3dc0406379fb6a81c80b\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/microsaas.art\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/microsaas.art\/blog\/#\/schema\/person\/9eb9ea58458a3dc0406379fb6a81c80b\",\"name\":\"ugur\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/microsaas.art\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/microsaas.art\/blog\/wp-content\/uploads\/2023\/09\/ugur.jpg\",\"contentUrl\":\"https:\/\/microsaas.art\/blog\/wp-content\/uploads\/2023\/09\/ugur.jpg\",\"width\":400,\"height\":400,\"caption\":\"ugur\"},\"logo\":{\"@id\":\"https:\/\/microsaas.art\/blog\/#\/schema\/person\/image\/\"},\"sameAs\":[\"http:\/\/microsaas.art\/blog\"],\"url\":\"https:\/\/microsaas.art\/blog\/author\/ugur\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Win Back a Lost Member? - MicroSaaS Art","description":"Let's imagine you have a micro SaaS product. You have members in a freemium model. But your members stop interacting over time.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/","og_locale":"en_US","og_type":"article","og_title":"How to Win Back a Lost Member?","og_description":"Let's imagine you have a micro SaaS product. You have members in a freemium model. But your members stop interacting over time.","og_url":"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/","og_site_name":"MicroSaaS Art","article_published_time":"2024-11-02T23:34:18+00:00","article_modified_time":"2024-11-02T23:34:19+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/microsaas.art\/blog\/wp-content\/uploads\/2024\/11\/how-to-win-back-a-lost-member.jpg","type":"image\/jpeg"}],"author":"ugur","twitter_card":"summary_large_image","twitter_title":"How to Win Back a Lost Member?","twitter_description":"Let's imagine you have a micro SaaS product. You have members in a freemium model. But your members stop interacting over time.","twitter_image":"https:\/\/microsaas.art\/blog\/wp-content\/uploads\/2024\/11\/how-to-win-back-a-lost-member.jpg","twitter_misc":{"Written by":"ugur","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/#article","isPartOf":{"@id":"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/"},"author":{"name":"ugur","@id":"https:\/\/microsaas.art\/blog\/#\/schema\/person\/9eb9ea58458a3dc0406379fb6a81c80b"},"headline":"How to Win Back a Lost Member?","datePublished":"2024-11-02T23:34:18+00:00","dateModified":"2024-11-02T23:34:19+00:00","mainEntityOfPage":{"@id":"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/"},"wordCount":293,"publisher":{"@id":"https:\/\/microsaas.art\/blog\/#\/schema\/person\/9eb9ea58458a3dc0406379fb6a81c80b"},"image":{"@id":"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/#primaryimage"},"thumbnailUrl":"https:\/\/microsaas.art\/blog\/wp-content\/uploads\/2024\/11\/how-to-win-back-a-lost-member.jpg","keywords":["freemium business model","freemium model","how to win back","micro saas","win back","win back campaign"],"articleSection":["Technical Issues"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/","url":"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/","name":"How to Win Back a Lost Member? - MicroSaaS Art","isPartOf":{"@id":"https:\/\/microsaas.art\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/#primaryimage"},"image":{"@id":"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/#primaryimage"},"thumbnailUrl":"https:\/\/microsaas.art\/blog\/wp-content\/uploads\/2024\/11\/how-to-win-back-a-lost-member.jpg","datePublished":"2024-11-02T23:34:18+00:00","dateModified":"2024-11-02T23:34:19+00:00","description":"Let's imagine you have a micro SaaS product. You have members in a freemium model. But your members stop interacting over time.","breadcrumb":{"@id":"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/#primaryimage","url":"https:\/\/microsaas.art\/blog\/wp-content\/uploads\/2024\/11\/how-to-win-back-a-lost-member.jpg","contentUrl":"https:\/\/microsaas.art\/blog\/wp-content\/uploads\/2024\/11\/how-to-win-back-a-lost-member.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/microsaas.art\/blog\/how-to-win-back-a-lost-member\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/microsaas.art\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Win Back a Lost Member?"}]},{"@type":"WebSite","@id":"https:\/\/microsaas.art\/blog\/#website","url":"https:\/\/microsaas.art\/blog\/","name":"MicroSaaS Art","description":"Learn about Micro-SaaS in depth!","publisher":{"@id":"https:\/\/microsaas.art\/blog\/#\/schema\/person\/9eb9ea58458a3dc0406379fb6a81c80b"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/microsaas.art\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/microsaas.art\/blog\/#\/schema\/person\/9eb9ea58458a3dc0406379fb6a81c80b","name":"ugur","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/microsaas.art\/blog\/#\/schema\/person\/image\/","url":"https:\/\/microsaas.art\/blog\/wp-content\/uploads\/2023\/09\/ugur.jpg","contentUrl":"https:\/\/microsaas.art\/blog\/wp-content\/uploads\/2023\/09\/ugur.jpg","width":400,"height":400,"caption":"ugur"},"logo":{"@id":"https:\/\/microsaas.art\/blog\/#\/schema\/person\/image\/"},"sameAs":["http:\/\/microsaas.art\/blog"],"url":"https:\/\/microsaas.art\/blog\/author\/ugur\/"}]}},"jetpack_featured_media_url":"https:\/\/microsaas.art\/blog\/wp-content\/uploads\/2024\/11\/how-to-win-back-a-lost-member.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsaas.art\/blog\/wp-json\/wp\/v2\/posts\/320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsaas.art\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsaas.art\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsaas.art\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microsaas.art\/blog\/wp-json\/wp\/v2\/comments?post=320"}],"version-history":[{"count":1,"href":"https:\/\/microsaas.art\/blog\/wp-json\/wp\/v2\/posts\/320\/revisions"}],"predecessor-version":[{"id":322,"href":"https:\/\/microsaas.art\/blog\/wp-json\/wp\/v2\/posts\/320\/revisions\/322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microsaas.art\/blog\/wp-json\/wp\/v2\/media\/321"}],"wp:attachment":[{"href":"https:\/\/microsaas.art\/blog\/wp-json\/wp\/v2\/media?parent=320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsaas.art\/blog\/wp-json\/wp\/v2\/categories?post=320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsaas.art\/blog\/wp-json\/wp\/v2\/tags?post=320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}