SaaS can stand on their own. SaaSes are developed with teams. But Micro SaaS is developed with solopreneurs.
A solopreneur with a micro SaaS can pose a problem, especially if bootstrapped. This problem is the problem of not being able to see ahead.
Developers always develop. Marketers always market. That’s the problem. If you are an entrepreneur, what you need to do is to do both. If you cannot carry out sales and development at the same time, you will go bankrupt.
And bankruptcy is not limited to bankruptcy.
You enter the product death cycle. You’re constantly developing and going nowhere. Doing only one side can be toxic.
The founder of BannerBear (Jon Yongfook) says he does it as development one week and marketing the next.
I can’t be that organized. Some people say I have ADHD. That might be true.
I try to turn my disadvantage into an advantage. While I am developing, I develop software that can do marketing on my behalf. First I make the marketing software, then I develop the product.
The last thing I did was to code email automation for my NotionPlus.dev product. I send an automatic email to someone who makes Notion templates. 100 emails are sent per day. I answer those emails a few days apart. Despite that, I still haven’t made any extra sales. I can see that a cold email is not enough.
Before that, I coded an automation that shares 1 Notion template idea every day on Twitter/X. The good part is that I don’t prepare the visuals, everything is automatic.
Despite everything, I earn $90 a month with 9 paid members. I look forward to becoming a digital nomad when I make $1000.
As a result, in this article, you learn the following. If you only focus on one side, you will count on your place. You should focus on both sides. If you make the mistake of this, you may not get the reward for your efforts.