I will answer the questions 👉 What is niche marketing? what does niche mean? what is a niche market product? Best lead generation niches?
Niche is crucial for you if you have a micro SaaS product. After answering the following questions, you will understand why it is so important.
What Does Niche Mean?
A niche meaning is a small compartment carved into the wall. Another meaning is a narrower area/category within the general. I give the following examples for better understanding.
A car is general. But the wheel of the car is a niche. Because it is a narrower area, we can make it even narrower. The rim of a car is a narrower niche. Because it is a narrower category than the wheel. So a niche is a narrower area within a general area.
What is Niche Marketing?
Niche marketing is a method that reduces the sectors in the general category to an even narrower category under certain conditions. The biggest problem with general categories is that they have a very large audience.
Since I like to use idioms and proverbs, I want to explain them with an idiom. General categories are like looking for a needle in a haystack. Because the haystack is very big, it is very difficult to find. In the same way, if you search for “car” on Google. 11.080.000.000.000 results come up. But if we search in a narrower area, that is, in a more niche area, for example, when we search for “car rims“, 1.090.000.000.000 results come out. The narrower you make it, the more you will be discovered.
Now let’s narrow it down one more word. In the search for “car wheel rims,” we dropped to 200.000.000 results. If you reduce this to 100.000, it will be easier for your products to be seen.
What is A Niche Business?
A niche business is to establish a business in sectors that solve people’s needs in a narrower area. Let’s go from the car example. If you make a web venture that buys and sells cars, you need to discover yourself among 11 billion people. But while writing this article, I came up with a business idea. If you make and sell stickers for car wheel rims, your discovery rate will increase because this is a narrow area. There is a sector called “wheel sticker“. But when you search for a wheel sticker, they should discover you among “111.000.000“. This becomes very difficult. You should increase the number of words to be discovered with fewer results. This is called a long-tail keyword.
If you choose a sector and reduce it to a narrower area, you will do niche business. For example, the medical sector is very wide. If you make a psychologist site, it becomes more niche. But if you make psychologists of psychologists, you come to a very niche area. This plays a huge role in discovering your target audience and also paves the way for you to find your income model.
What is a Niche Market Product?
Niche businesses are the name given to that sector. The products made in that sector are also called SaaS niches.
Best Lead Generation Niches?
The niches where you can collect the best leads are creating a blue ocean in a red ocean. If you are looking for a highly interactive niche, create a blue ocean in a very general area, especially in an area with many competitors. For example, there is a blogging site. WordPress, Blogger, Medium… It’s incredibly competitive. This area is a complete red ocean. But let me give an example that creates a blue ocean in this red ocean. SuperBlog.Ai is making a blue ocean as an SEO-oriented and fast blog. Right now SuperBlog is earning $5K MRR.
You can differentiate by creating a blue ocean in a red ocean on note-taking in a completely different way. Look at the categories of products posted on ProductHunt for the best ones. Technology, finance, website building, blogging, note taking, real estate, e-commerce, health, law, education…
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